How to Buy Bitcoin

We give a general overview. Please do your own research and consider consulting a financial advisor. As with any early-stage technology, Bitcoin's price is volatile. Investors are wise to allocate only a small percentage of their portfolio, dollar-cost average, commit to a long time horizon (at least four years), and understand the technology.


Depending on your location, you may have access to a Bitcoin closed-end fund or a Bitcoin ETF.


Many Bitcoin users choose to self-custody their Bitcoin, which involves buying it on an exchange and storing it on a specially-made hardware device. This option requires some technical competence.


Bitcoin can also be self-custodied in a software wallet on your smartphone, particularly if it's a small amount being used for daily spending.


There are institutional custody options which are a middleground between investing in a fund and self-custody.